Written by Greg Sandoval — YouTube Vice President of Product Management Matthew Glotzbach unveils their new paid subscription service YouTube Red. Here are some basic points to know:
- Reports indicate YouTube will make another attempt at creating a paid music service to compete with Spotify and Apple Music.
- Previous YouTube subscription services were uninspired and never made much impact.
- Analysts say that's because there's no motivation for Google to "put its shoulder" into a paid service when there's so much money in ads.
- Some music industry big shots say YouTube is doing more to improve the relationship with the music industry.
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