Written by Michael Sundius — Dubset Media Holdings has inked a direct deal with Sony/ATV Music Publishing, as confirmed exclusively to Billboard.
"We are extremely excited to be working with Sony/ATV, the largest music publisher in the world", said Stephen White, Dubset CEO. "Sony/ATV understands the tremendous value that Dubset can create for their songwriters and monetization of mix and remix content is a great example of using songwriters' work that they deserve to be paid for."
Dubset is a music licensing and digital distribution company working on innovative solutions for DJs, labels, publishers and streaming services. Their proprietary technology, MixBANK, enables legal distribution of unlicensed remixes and DJ mixes by scanning content for copyrighted material and paying relevant rights holders.
The Sony/ATV news comes on the heels of Dubset’s landmark rights agreement with the National Music Publishers' Association (NMPA), giving hundreds of independent songwriters and publishers access to an emerging new royalty system.
Similar to their deal with the NMPA, Dubset’s new arrangement with Sony/ATV will grant artists under the publishing company the ability to receive royalties when their compositions are used in DJ mixes. Considering Sony/ATV’s prodigious roster of talent -- which includes everyone from Rihanna and Cher, to EDM stars like DJ Snake and ATB -- it’s a significant step forward for the digital distributor. In fact, with its deals with NMPA and now Sony/ATV on their side, Dubset now claims to have “over 70 percent of the active publishing catalog under license.”
Earlier this year, Dubset entered into partnerships with both Apple Music and Spotify to begin hosting unlicensed remixes and DJ mixes on the streaming platforms. While Apple Music has already begun servicing unlicensed remixes, Dubset hopes to see long-form DJ mixes begin showing up on streaming services in the fall.
As for the final 30 percent of the publishing market? Dubset is adamant they’ll have it soon: “We are actively pursuing the rest and you will hear more from us soon,” White says.
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