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Thursday, April 28, 2016

What a Label With 2.5 Million YouTube Streams Actually Earns


Written by Paul Resnikoff — The most difficult part about the debate over streaming royalties is that nobody seems to know what streaming services actually pay. Which is why Digital Music News started an initiative to collect streaming data from anyone who would share their royalty statements.

Now, statements are starting to roll in, with a rock band from France kicking things off. Now, the latest rights owner to come forward is an independent label based in Canada with a roster of roughly one dozen artists, a group that racked up more than 2.5 million YouTube streams over a one-year span (July 2014 through June of 2015).

The label also had some plays on Spotify, Deezer, and now-shuttered ZIK. Additionally, the label also had a small amount of downloads across iTunes, Google Play, 7digital, and Archambault, which only served to highlight the utter imbalance between streaming and download payouts.

Focusing on the YouTube portion, here’s a quick breakdown of what the video platform paid per stream. These are all in Canadian dollars (one CAD is currently worth 0.79 US dollars).

YouTube (proper music video plays): $0.001005 Canadian ($0.000794 US) per stream.

YouTube (Content ID): $0.001342 Canadian ($0.001061 US) per match.
The biggest surprise here is that Content ID (which involves recognizing content and sharing ad revenues) actually beat proper music video plays. Less surprising is that despite more than 1.1 million YouTube music video plays over a year-long period, total royalties were just $832.99 Canadian ($658.06 US).

On the Content ID side, the numbers are equally miserable: despite more than 1.4 million positive Content IDs, the label earned just $1,411.32 Canadian ($1,114.95 US).

Which means that in total, this label earned just $2,244.31 Canadian ($1,773.00 US) for more than 2.5 million YouTube streams in a year.



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