Thursday, February 4, 2016

Top Dawg Entertainment Owner Calls Kendrick Lamar’s Platinum Status ‘BS’

Written by Cedric Thornton — Top Dawg Entertainment’s owner Anthony Tiffith has a problem with Kendrick Lamar‘s latest album, To Pimp a Butterfly, being certified platinum (for 1,000,000 units sold). The RIAA recently announced new guidelines for platinum certification. He referred to the certification as “bs.” It’s worth mentioning here, for those who don’t know, that Lamar is signed to Top Dawg.

Tiffith took to Twitter to voice his opinion on the matter. “we don’t stand behind this @RIAA bs. ole skool rules apply, 1 million albums sold is platinum.until we reach that #, save all the congrats.”

The tweet came after Cary Sherman, Chairman and CEO of RIAA, announced the change via a press release. “The Gold & Platinum Program has adapted to recognize the benchmarks of success in an evolving music marketplace. We know that music listening – for both for albums and songs – is skyrocketing, yet that trend has not been reflected in our album certifications. Modernizing our Album Award to include music streaming is the next logical step in the continued evolution of Gold & Platinum Awards, and doing so enables RIAA to fully reward the success of artists’ albums today.”