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Saturday, August 31, 2013

Kendrick Lamar's Twitter Grows by 510% in a Week: Does House Music Need Some Drama?

Kendrick Lamar’s performance on Big Sean’s “Control” has been one of the most discussed verses of the year. Kendrick Lamar’s social media increased footprint reflects the social media traffic the song generated for the Compton, California rapper.

After the August 12 release of “Control,” Kendrick Lamar’s Twitter account gained 209,000 followers, a 510% increase, for the week ending August 18, according to The discussion of “Control” and the responses from Lupe Fiasco, Cassidy and Joe Budden, among others, likely contributed to 200,000 page views for Kendrick Lamar’s Wikipedia page for the week, a 277% increase.

Kendrick Lamar also enjoyed a 122% increase in conversations on Facebook and 88,000 new fans on the social media platform, a 138% gain.

Kendrick Lamar is now #15 on Billboard's Social 50 chart, which ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram, as per The ranking on the chart is determined by combining weekly additions of friends/fans/followers with artist page views, song plays and reactions as measured by music analytics company Next Big Sound, according to

Now in House music, our community tends to be a little more accepting, perpetuating its neo-hippy creed of PLUR a.k.a. 'Peace,' 'Love,' 'Unity,' and 'Respect.' While this is a beautiful sentiment, it doesn't quite lend itself to sport, much like we see in Hip Hop. Perhaps we might need to consider infusing sport and competition to our music scene. From this comes passion and from passion, drama sometimes arises. Maybe House music needs a little 'rah rah' in our life. We may not want the negative attention that some of this can produce, but some theater might not hurt us a bit. We are a colorful people for sure, but maybe we're too peaceful. What do you think: do we need a little drama in House music?