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Wednesday, January 18, 2012

Can You Eat? Then You Can Master Social Media!

During this Digital Audio Engineering Course I took at Bloomfield College, the professor referenced a really valuable piece of information from an article/tutorial published by Digital PR firm Ariel Publicity. They used the basic food pyramid as a guide for how best to conduct yourself through the maze of social networks.

I have to admit that I violate some of the rules Ariel points out and am trying to adjust because I agree with a lot of the points raised. I hope you can use some of this information to better dissemination your own information. Here's the article (below) and video (above):


Here’s Your Social Media Food Pyramid

It happens to me all of the time when I teach artists social media.The face goes blank, the frustration begins to settle in and then the artist says it:

“I just don’t have anything interesting to say.”


I’m shocked by this every time. You are an artist; you do things we mere mortals are totally enamored by: you PLAY MUSIC, you write songs, you perform them in public!

So PHLEEASE, do not tell me you have nothing interesting to say. I ain’t buying it.

All you are missing is a System for Social Media Success.

Luckily, unlike sheer god-given musical talent, social media is a learnable skill.

As I was teaching my system to a client in my kitchen a few weeks ago over coffee and bagels and it HIT me.


Remember that chart they brought out when we were in 2nd grade to show us how to eat well-rounded meals? I have re-tooled it for you so you can now participate on Social Media healthily! And you won’t even have to think about it – just follow along…

You wouldn’t eat only bagels all of the time. They are a treat once in awhile, but they are not healthy to eat every day – and a diet of only bagels would be boring!

Most artists are only serving their audiences bagels all of the time. Plain bagels. Over an over again.


We want a burger, or a giant green healthy salad, we want some candy,

Please give us protein! But you keep serving bagels, bagels, bagels!

These are five things that when used in concert with one another can help you ratchet up your social media effectively and manage it easily.

Use the following as a guide and mix and match them to suit your comfort level (just like your diet, eat what feels right for you.)

Servings (Recommended Frequency): 3 – 4 out of every 10 posts

Make sure you’re in a two-way conversation with people consistently

Facebook: See something interesting something on their Facebook pages? Don’t just “like”, write a true comment about it and get more involved.

Twitter: Send messages to people or mention you are with them by using the @ sign and their username (For Example: I’m @CyberPR). Retweet (RT) comments you like by others.

Blog Reading: Create a Google profile and join communities of blog readers. Leave comments on blogs you like.

Video: Bonus! Make custom video comments or greetings with a Flip Camera; post them as comments or contributions. Subscribe to other people’s channels, and comment on their videos.

Location: Create fun spots that relate to your band/ music and check in, interact with others when you are out and about.

Servings (Recommended Frequency): 3 out of every 10 posts

All the best social media users know this and use it well. This takes all of the attention off of you and puts it onto others, and people will appreciate your kindness because you are recognizing them in front of new potential fans and followers and therefore helping them get known.

Quote people you like by sharing their profiles and videos on Facebook and re-post on your blog. Link to articles and interesting things that catch your attention such as videos, photos etc.

#FF (Follow Friday), #MM (Music Monday) and RT’ing on Twitter -
Reprint pieces of things that they’ve written, or link to music players. Review albums – talk about why and how those albums influenced you
by using to track the effectiveness and to shorten your tweets.

Servings (Recommended Frequency): 2 out of every 10 posts

Visuals are extremely effective. And they mix up your strategy nicely.

Take photos using your mobile, post them directly to Facebook or to your Twitter stream.

Make a photomontage using Picasa [], and post it on your blog.

I love Twitpic & YFrog because they are so easy to use and create instant Twitter integration.

Post videos on your custom Youtube channel, embed them on your blog and link them to your Twitter. They don’t even have to be videos that you necessarily make on your own. They can be videos of artists you sound like or play with, videos that make you laugh, or subjects that are thematic to your music and important to you like a charity.

Like: FATS OILS & SWEETS (Use Sparingly!)
Servings (Recommended Frequency): 1 out of every 10 posts

Of course these are OK to do once in a while, not in an over-hypey, annoying way. Just like treating yourself to a great pastry or some fries: its OK – but not too often!

It is after all, vital to tell people if you have an album coming out, a new track, a show, or anything that’s newsworthy, noteworthy, and important for your fans and followers to know about.

Don’t forget about your specific calls to actions or these won’t be fruitful.

So – Choose from Groups 1-5 and mix it up and soon you will be fully engaging people easily and naturally, without thinking. Just like eating!