Tuesday, January 12, 2010

UNIVERSAL MUSIC GROUP TO OFFER FREE LEGAL DOWNLOADS?

Mixtape Sessions. Music for the People.
Universal Music Group, the world's leading music company, has partnered with ad-sponsored digital music download service FreeAllMusic.com (www.freeallmusic.com) to offer consumers free, legal downloads from UMG's broad digital catalog of chart-topping musical artists. The announcement was made today by David Ring, Executive Vice President of Business Development and Business Affairs for UMG's eLabs, and Richard Nailling, Chief Executive Officer of FreeAllMusic.com.

Through this agreement, thousands of tracks representing many of the world's most prominent artists are being made available now in FAM's current private beta period, where users will be offered up to 20 free downloads per month, five per week, starting every New Music Tuesday. This is based on the usage patterns of a typical "hits-oriented" iTunes customer. FreeAllMusic.com is keeping with its "walk before we run" philosophy in slowly building its user and advertiser base.

FreeAllMusic.com is a new music service that provides consumers with downloadable, high-quality, iPod-compatible MP3s of popular songs that are advertiser-paid, free, legal, and unrestricted (DRM-free). In exchange for watching one brief video commercial per download on the FreeAllMusic.com site, users receive a permanent, high-quality download which they can enjoy anytime, anywhere with no further advertising or restrictions. There is no software required for the service. Users' music selections and sponsoring brands are then promoted externally through an opt-in, consumer-informed digital advertising network.

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