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Wednesday, October 29, 2008


Wal-Mart helped AC/DC sell more than 780,000 copies of Black Ice last week, the fruits of an exclusive deal. The tally, shared by Wal-Mart and Columbia Records on Tuesday, validates a massive promotional and positioning push by the US-based retail behemoth. "The new CD release represents the fastest-selling album for Wal-Mart this year," the retailer stated. The album is also available at Sam's Club,,, and

One place the album is not available is the iTunes Store, thanks to an album-only bundling demand by the band. But the Australian power-rockers easily grabbed a top chart position, the first for the group in the United States. Chart-topping positions are also emerging worldwide, particularly in the United Kingdom.

The sales story is impressive, but for Wal-Mart, the boom went far beyond the CD. Black Ice actually boosted broader music sales at Wal-Mart, thanks to increased traffic flow. Related merchandise, including men's clothing, also experienced gains, according to the retailer. The album was positioned within the AC/DC Rock Again Store, an island that also featured DVDs and merchandise. Starting November 2nd, Wal-Mart is also featuring an exclusive on AC/DC Live: Rock Band Track Pack.