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Thursday, June 5, 2008

RADIO STATIONS AND RECORD LABELS FIGHT LIKE CHATROOM TWEENS


MusicFIRST, a lobbying and public relations company that is funded by record labels, has taken a new tack in its attempt to force terrestrial radio stations to pay performance royalties.

For four days this week, MusicFIRST is sending a different song to the National Association of Broadcasters (NAB), specifically chosen to communicate their message: that in today's music business, nothing, not even radio, can be considered to have substantial promotional value.

NAB executive vice president David Wharton called the move "a silly gesture," maintained that radio does in fact have promotional value and referenced musicFIRST's RIAA backing: "Most musicians become successful through free airplay from America's hometown radio stations," said Wharton. "NAB suggests that RIAA instead donate these tunes to the college kids and grandmothers that they keep trying to have arrested."

It's as if these two organizations, each representing a massive aspect of the music industry, want to negotiate in the style of tweens in a chatroom having a public disagreement over which Hannah Montana song rules the most.

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