Saturday, February 9, 2008

WEB VIDEO VIEWS HIT RECORD 10 BILLION IN DECEMBER

U.S. Internet users watched more than 10 billion videos online during the month of December 2007, representing the heaviest traffic to sites like YouTube, since market research firm comScore began tracking Web video, the firm said this week. "With the writer's strike keeping new TV episodes from reaching the airwaves, viewers have been seeking alternatives for fresh content. It appears that online video is stepping in to help fill that void," said Erin Hunter, comScore EVP of media and entertainment.

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